Anyta Cooking is a local famous brand of recipes, accessories, and utensils for crafting delicious desserts. The Anyta Cooking brand is built on the core values of authenticity, generosity, and openness.
Anyta Cooking has a loyal community of over 1 million people who are passionate about home-cooked desserts. This created the need for a new website as their old website had a low conversion rate. The previous website design didn’t make the most out of their numerous online fans and didn’t persuade potential customers to purchase items from the online store.
Our client needed a more straightforward buying process that would better suit their customer avatar. The main objective of the project was to increase website conversions by strengthening the user path from the free recipes sections to the items sold on the website.
We delivered a high-quality, completely redesigned website. Its bespoke design is specifically tailored to Anyta Cooking’s customer avatar. The result: the conversion rate was significantly increased.
Sales in the first month alone amounted to sales numbers from the previous three months on the old website. It’s safe to say that sales increased by 300% in the first month.
A new site structure created a flawless user experience. The overall site architecture was rebuilt while user navigation was improved. The buying process is now simpler – a user can reach the desired result in just 3 clicks. We also added conversion maximizing functionalities, such as an Abandoned Cart Recovery System, live messages for website users personalized on their actions, etc.