The client is a beauty brand with 9 beauty centers in 7 locations across the country. The Eva Salon brand represents a fresh voice in the Romanian beauty market since 2012.
The customer needed a friendly and accessible eCommerce solution to sell their beauty services and boost their appointments. Their old website was not user friendly or responsive and it had an outdated design. The main objective of the new website was to boost the conversion rate for their free testing service. They needed an efficient online tool for lead generation with better navigation and modern, minimalistic design.
We delivered a fully responsive website that was carefully optimized for every type of device. The bespoke design optimized conversions for the main objective of the new website: the free testing button. The easy to navigate layout is leading the client to the free testing area through a quick and clear content path.
Our main focus during the maintenance period of the website was on establishing SEO foundations for future growth, website speed, and optimization. A new site structure created a flawless user experience. The overall site architecture was rebuilt while user navigation was improved.