Nomasvello is the number one beauty & spa brand in the world according to Franchise Direct. They built the largest network of beauty centers in the world with a customer base of over 1 million people.
Nomasvello needed an official online tool that would ease user navigation and boost online sales and appointments. The customer owns over 54 beauty salons in the country and over 1,000 beauty centers all over the world. The site needed quick, clear paths to services and treatments for each user’s geographical area. The previous website had an outdated design that was no longer aligned with the brand identity. Further, the website provided a poor user experience.
A new site structure created a flawless user experience. The overall site architecture was rebuilt while user navigation was improved. Visitors can now access their local salon in just 3 clicks. The new website has a fresh design and a more user-friendly approach. An online store was integrated on the website together with a credit card payments processor.
Our main focus during the maintenance period of the website was on establishing SEO foundations for future growth, website speed, and optimization. The bounce rate was decreased to a healthy number and the organic search traffic was leveraged for lead generation.