Social media presence is no longer optional in 2020, even for B2B companies.
Social media can be a successful traffic generator when used right. An online presence that’s constant and full of useful content naturally attracts the audience towards the only channel you own and control – your website.
It isn’t all about the number of likes (last time we checked, you still cash them in at the bank). However, top-of-mind brands are the ones who have an emotional relationship with their audiences. And this simply can’t be quantified into a KPI. Well, maybe engagement does the trick.
All those crowds you attracted on the website with a funny post will contribute to the overall increase in your conversion rates. This can include higher subscription rates to your newsletter, more people who reach a certain page, click a button, or who (finally!) finalize an order.
We’re all in a hurry these days. And we’ve got news for you: so are your customers. They’re expecting businesses to answer instantly to a request or complaint. That’s quite tricky without an active social media presence, isn’t it?
Social media marketing gives businesses their own voice (tone of voice “pack” included). You no longer need any intermediaries or media companies to control the narrative of your own story.
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